Human communication. Powered by AI.
Human communication.
Powered by AI.
Astrid’s AI Assistant automagically coaches Sales teams while providing their managers with super powers.
Astrid is a subscription-based AI assistant that customer-facing teams use to improve how they communicate.





+34
Automated sales coaching
Sales coaching & tips
Quality assurance
0
25
50
75
100





+34
Automated sales coaching
Sales coaching & tips
Quality assurance
0
25
50
75
100





+34
Automated sales coaching
Sales coaching & tips
Quality assurance
0
25
50
75
100
The best sales coach you'll ever use
The easiest
sales coach you'll ever use
Audio captured. Analyzed by AI. Coaching automatically delivered.
Audio captured. Analyzed by AI. Coaching automatically delivered.
Increase performance
Optimize your teams' performance and achieve new levels of productivity with automated hyper-personalised AI coaching.
28%
higher sales win rates
90%
cost/time saving listening to calls
100%
of call recordings viewed and scored
Real sales coaching based on the full picture
Astrid uses advanced analytics across every single call to deeply understand the characteristics of your best converting calls. We then use this data to automatically coach all sales agents.
Highlight
Engaging storytelling:
You were able to share interesting stories about your background, your co-founders' experiences that made the conversation more engaging.
Areas to improve
Pronunciation:
Work on pronouncing some problematic words accurately. For example, 'basically' was difficult to perceive due to pronunciation.
For next time
Consider focusing on building up your vocabulary size which was assessed as below average in this recording. A richer vocabulary allows for clearer communication.
Highlight
Engaging storytelling:
You were able to share interesting stories about your background, your co-founders' experiences that made the conversation more engaging.
Areas to improve
Pronunciation:
Work on pronouncing some problematic words accurately. For example, 'basically' was difficult to perceive due to pronunciation.
For next time
Consider focusing on building up your vocabulary size which was assessed as below average in this recording. A richer vocabulary allows for clearer communication.
Highlight
Engaging storytelling:
You were able to share interesting stories about your background, your co-founders' experiences that made the conversation more engaging.
Areas to improve
Pronunciation:
Work on pronouncing some problematic words accurately. For example, 'basically' was difficult to perceive due to pronunciation.
For next time
Consider focusing on building up your vocabulary size which was assessed as below average in this recording. A richer vocabulary allows for clearer communication.
Highlight
Great active listening:
You responded clearly and empathetically to each of your callers responses, your engagement in the conversation amplified their experience.
Areas to improve
Pauses:
Work on reducing the time spent between sentences. You often spent 2-3 second pauses between your sentences which affects the coherence of your speech.
For next time
Consider reducing your use of filler words. You were recorded using "um" or "uh" often in your speech.
Ensure consistent quality
Astrid's AI Assistant meticulously analyses all customer calls and meetings to ensure compliance, style and script adherence.








+34
Quality assurance
22 Completed issues
6 flagged issues
"With Astrid we're able to give each agent personalised coaching at scale. Astrid is the first need-to-have solution for sales teams."
Mikael Founder, Omnitech
"With Astrid we're able to give each agent personalised coaching at scale. Astrid is the first need-to-have solution for sales teams."
Mikael Founder, Omnitech
Astrid works the way your team does
We tailor the experience to your specific requirements and capture communication in two ways.
Direct integration
We integrate with your system through an API or other tailored solutions.
Desktop app
The app captures audio from your everyday meeting and voice platforms.
Zoom, Google Meet & Microsoft Teams, etc


Astrid works the way your team does
We tailor the experience to your specific requirements and capture communication in two ways.
Direct integration
We integrate with your system through an API or other tailored solutions.
Desktop app
The app captures audio from your everyday meeting and voice platforms.
Zoom, Google Meet & Microsoft Teams, etc

"Between getting served up AI-led intel and being trained by a co-pilot to ensure quality, we can crank 10-20% more efficiency from the same team with Astrid”.
"Between getting served up AI-led intel and being trained by a co-pilot to ensure quality, we can crank 10-20% more efficiency from the same team with Astrid”.
Nicholas Co-founder, Cloudbox
"Between getting served up AI-led intel and being trained by a co-pilot to ensure quality, we can crank 10-20% more efficiency from the same team with Astrid”.
Nicholas Co-founder, Cloudbox
Enterprise-grade data protection
We protect any and all data on our platform, so you can communicate confidently.
End-to-end encryption ensures data is secure while in transit and at rest.
Role-based access control and multi-factor authentication for all systems.
Regular third-party audits and penetration testing to identify and resolve vulnerabilities.
Data practices adhere to GDPR standards for data privacy and security.
Enterprise-grade data protection
We protect any and all data on our platform, so you can communicate confidently.
End-to-end encryption ensures data is secure while in transit and at rest.
Role-based access control and multi-factor authentication for all systems.
Regular third-party audits and penetration testing to identify and resolve vulnerabilities.
Data practices adhere to GDPR standards for data privacy and security.
FAQ
FAQ
How does the AI Assistant work?
Our Astrid voice AI captures, analyzes, and transcribes voice data using an ensemble of Automatic Speech Recognition models. Based on users’ communication profiles and set goals, Astrid automatically generates and delivers personalized feedback and expert-level natural language coaching - in the channels of your choice.
How does the quality assurance work?
Based on the recording, Astrid analyzes not only how the agent is communicating with customers but also what's been said. Astrid automatically checks whether or not all quality and/or compliance parameters have been met, flagging the things requiring immediate attention.
How does the coaching work?
Astrid analyzes the agents' voice data to assess their communication skills and communication profiles are created for each agent. These contain parameters such as negotiation skills, confidence, clarity, intelligibility, tone, closing techniques etc. For teams that make a high volume of calls per day, we summarize the feedback and coaching into a daily digest where we point out the highlights, areas to improve as well as pointers on what and how to improve.
What's needed to integrate Astrid into my company?
Astrid AI is a flexible service that can be tailored to your integration needs. If you would like to know more about how you can integrate Astrid with your company email us at hello@withastrid.com.
Can we integrate Astrid with our dialer?
Astrid can be integrated with your system through an API or other tailored solutions.
Is it suitable for both individuals and teams?
Absolutely! Astrid is designed for teams of all sizes. Whether you're in Sales, Customer Success and want to unlock growth and retention of customers or a startup Founder wanting to improve how you pitch to investors, Astrid provides deeply personalized coaching to help you achieve your goals faster.
How will Astrid use my data?
Astrid uses state of the art technology to ensure that we only listen to your voice. The recording we capture and the analyses we perform are only yours and not shared with anyone else. Interested in the full details? View our comprehensive privacy policy.
What languages does Astrid understand?
The AI Assistant understands the following languages yet can provide summarized reports in English, etc: Afrikaans, Arabic, Armenian, Azerbaijani, Belarusian, Bosnian, Bulgarian, Catalan, Chinese, Croatian, Czech, Danish, Dutch, English, Estonian, Finnish, French, Galician, German, Greek, Hebrew, Hindi, Hungarian, Icelandic, Indonesian, Italian, Japanese, Kannada, Kazakh, Korean, Latvian, Lithuanian, Macedonian, Malay, Marathi, Maori, Nepali, Norwegian, Persian, Polish, Portuguese, Romanian, Russian, Serbian, Slovak, Slovenian, Spanish, Swahili, Swedish, Tagalog, Tamil, Thai, Turkish, Ukrainian, Urdu, Vietnamese, and Welsh.
What is the price for the product?
Book a demo and we’ll create a tailored solution just for you.
More questions?
Reach out to us at hello@withastrid.com.
FAQ
How does the AI Assistant work?
Our Astrid voice AI captures, analyzes, and transcribes voice data using an ensemble of Automatic Speech Recognition models. Based on users’ communication profiles and set goals, Astrid automatically generates and delivers personalized feedback and expert-level natural language coaching - in the channels of your choice.
How does the quality assurance work?
Based on the recording, Astrid analyzes not only how the agent is communicating with customers but also what's been said. Astrid automatically checks whether or not all quality and/or compliance parameters have been met, flagging the things requiring immediate attention.
How does the coaching work?
Astrid analyzes the agents' voice data to assess their communication skills and communication profiles are created for each agent. These contain parameters such as negotiation skills, confidence, clarity, intelligibility, tone, closing techniques etc. For teams that make a high volume of calls per day, we summarize the feedback and coaching into a daily digest where we point out the highlights, areas to improve as well as pointers on what and how to improve.
What's needed to integrate Astrid into my company?
Astrid AI is a flexible service that can be tailored to your integration needs. If you would like to know more about how you can integrate Astrid with your company email us at hello@withastrid.com.
Can we integrate Astrid with our dialer?
Astrid can be integrated with your system through an API or other tailored solutions.
Is it suitable for both individuals and teams?
Absolutely! Astrid is designed for teams of all sizes. Whether you're in Sales, Customer Success and want to unlock growth and retention of customers or a startup Founder wanting to improve how you pitch to investors, Astrid provides deeply personalized coaching to help you achieve your goals faster.
How will Astrid use my data?
Astrid uses state of the art technology to ensure that we only listen to your voice. The recording we capture and the analyses we perform are only yours and not shared with anyone else. Interested in the full details? View our comprehensive privacy policy.
What languages does Astrid understand?
The AI Assistant understands the following languages yet can provide summarized reports in English, etc: Afrikaans, Arabic, Armenian, Azerbaijani, Belarusian, Bosnian, Bulgarian, Catalan, Chinese, Croatian, Czech, Danish, Dutch, English, Estonian, Finnish, French, Galician, German, Greek, Hebrew, Hindi, Hungarian, Icelandic, Indonesian, Italian, Japanese, Kannada, Kazakh, Korean, Latvian, Lithuanian, Macedonian, Malay, Marathi, Maori, Nepali, Norwegian, Persian, Polish, Portuguese, Romanian, Russian, Serbian, Slovak, Slovenian, Spanish, Swahili, Swedish, Tagalog, Tamil, Thai, Turkish, Ukrainian, Urdu, Vietnamese, and Welsh.
What is the price for the product?
Book a demo and we’ll create a tailored solution just for you.
More questions?
Reach out to us at hello@withastrid.com.
Ready to improve your team's performance with AI?
24/7 automated coaching
Quality Assurance checklist
Vocal and lexical analysis
Security and data protection
Tailored performance feedback
Tailored personalised goals
30+ communication parameters
Dynamic communication profiles
Ready to improve your team's performance with AI?
24/7 automated coaching
Quality Assurance checklist
Vocal and lexical analysis
Security and data protection
Tailored performance feedback
Tailored personalised goals
30+ communication parameters
Dynamic communication profiles